Article - Promotional Items For Your Business

How To Use Promotional Items In Your Business

Most business owners understand the need to run advertising, whether in newspapers, on radio or TV, or even direct mail-outs and other methods. Indeed, some form of advertising is always necessary to get people to go to your web site and/or to get prospects to drop in or pick up the phone.
This article will offer you ideas for using some of our promotional items as part of your overall advertising campaign and as part of the general process of maintaining awareness of your business.

Keytags

keytag samples

These were the first promotional items Second Glance Digital Media began offering our clients, because they are so useful for almost any business. It is safe to assume that basically every adult has a fair number of keys they carry around for all kinds of things, so keytags are a genuinely useful promo item. Consider testing the response to these high quality keytags with just a few to start with and see what your clients think.
The basic elements of keytag graphics are usually just your logo, address, phone number, and web site address. Of course photos can also be used, and both sides can be different. These high quality and very strong acrylic keytags are actually the same price as you would pay for those really horrible vinyl ones that you can scrape the ink off with your fingernail! We are phasing out the round style in favour of the rectangle, which provides more surface area for graphics.
You could have a basket of these at your store or business for any customer who wants one. You may wish to provide your staff with them for a professional look while with clients and prospects, and ensure your salespeople have some to give out. They can also be given out at trade shows and other events, and given out with your business card.

Magnets

These magnets have found many uses beyond what we expected. They can be used in offices (on magnet boards, fridges, desks, and filing cabinets), given to clients/prospects (for use on home fridges, cabinets, doors, and lockers at health clubs, golf & country clubs, spas, etc.), and kids seem to love them as well (for school lockers, gym lockers, fridges, computer desks, playrooms, and more).
They can have any graphic, most often your business logo, address, phone number, and web site address. These are strong and great looking magnets, a far cry from the predictable, boring, weak, and obviously cheap Realtor-style flat bendable ones stuck all over most fridges.
These could be given away, but you might also consider selling them either at cost, or even for a dollar or two profit. They are more unique and interesting than pens and other common promotional items. They are a great trade show item, and could be given out with a matching keytag and business card to create a very professional image. They are perfect for clubs and businesses with members or repeat customers.

Customized Screen Savers

These give a very professional look to your office computers when with clients and prospects. Imagine having your own personalized business screen saver spinning across your office monitor or laptop as you visit with prospects and clients. Your screen saver can be installed easily on a limitless number of computers at any time. Total one-time cost? $15.00. Why not?
Your screen saver could be included on your Autorun CD or could be given out on a separate disk. Even easier and at absolutely no cost to you, it can be made available for anyone to download from your web site.

Autorun CDs

These are a great sales and promotional item for any professional business. You can have your entire web site on the CD, plus almost any other kind of content like photos, videos, audio, catalogues, spreadsheets, documents, brochures, and even links to web sites and online content if the person browsing the CD is on the internet at the time. They could contain custom sales presentations for specific markets and/or regarding specific offers and situations. They can have material that is both viewable and interactive, and you can also provide any type of content that you might want someone to be able to print off as well.
This is a great multimedia item that anyone with a Windows™ computer can use by simply inserting the CD and waiting for it to load up. It would typically boot up to some kind of menu page, where the user is then free to proceed in any direction with regard to the various content. All items (such as menu buttons, graphics, presentations, etc.) are either custom designed by Second Glance Digital Media, and/or material you already have can be put on the CD. This is a very unique, memorable, inexpensive, and simple tool with truly infinite possibilities.
All CDs have full colour labels and sleeves, with any graphics you desire (logo, photos, text, etc.). More elaborate sleeves with multiple pages, such as music CDs have, can be made as well.
Autorun CDs can be mailed to prospects, handed out at trade shows and other events, sent to media outlets, given to suppliers, investors, partners, employees, and consultants, or handed out along with business cards.